I was lucky to be a part of the development process for Prose’s newest addition, the Multi-Use Styling Gel. My wish list was long. I wanted a hair gel that had strong hold without the crunch, defined without flakes, and moisturizes rather than drying out my curls. On top of that, I wanted it to smell good. 

It was truly a collaborative process. The product development team asked detailed questions and really listened. I had the chance to try multiple formulas, providing feedback on what worked and what didn’t.

The final formula really reflected my feedback. It took into account the latest ingredient technology along with feedback from people with a range of textures and different needs. A woman with 4A coils who does twist-outs often wants a different product than a 3B like me who does a Wash N Go. The gel contains a combination of sea moss, okra and aloe vera to moisturize and define the hair without silicones, sulfates and alcohol that can coat and dry out strands. 

My regimen (Prose looks at over 85 different factors to determine your custom formula) includes the Shampoo, Conditioner, Leave-In Conditioner, and the new Multi-Use Styling Gel. I also received the Hair Oil with Argan and Shea Oil. 

After shampooing and conditioning, I scooped out a dollop and spread it throughout my hair, scrunching it with a microfiber towel. As I diffused it with a dryer, I was excited to see defined, shiny, full curls. But would it hold up in the heat and humidity of a Texas summer day? Would my curls turn to frizz? Not only did my curls last throughout the day, I got more compliments on them than I’ve received in a long time. I met a curly friend for coffee and after touching and smelling my curls, she got on her computer and ordered her own Prose products.

The search for my holy grail is over!

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