Milan business school MIP is partnering with business consultancy The Mind at Work to ‘reimagine the role and purpose of business.’

MIP, the Politecnico di Milano School of Management, said it is choosing to play a proactive and committed role in meeting the challenge of evolving in order to train its students in the nuances of business transformation through the establishment of its strategic partnership with The Mind at Work.

The Mind at Work is an independent business consultant which has ‘expertise in the knowledge and application of purpose’ concerning leadership, culture, and strategy-making.

MIP and The Mind at Work tie-up to ‘train and inspire’ decision-makers

According to Federico Frattini, Dean of MIP, the partnership will emphasise a more expansive purpose for business; one that embraces profit whilst positively impacting employees, customers, and wider society.

Frattini noted: “Our aspiration is to train and inspire more conscious leaders and decision-makers who are genuinely involved in building a more responsible society.

“We want to inspire and stimulate our students and the organizations we work with to actively contribute to building a better future for all, engaging in a thorough overhaul of the role a leader must play as part of this change.” 

MIP in Milan plans 2021 relaunch of MBAs and other degrees

MIP business school in Milan plans to relaunch and infuse its MBAs, EMBAs, and other programs, with a new purpose-orientated educational approach in 2021, drawing partly from the outcomes that will emerge from this re-think of its business instruction planning.

Starting with re-aligning the purpose, values, and culture of MIP itself, the partnership is expected to work to create a new educational offering that will challenge the traditional economic model of business and its focus upon ‘profit above all else.’

Frattuni added that: “As part of this transformation, the aims of business schools are themselves required to shift from a limited purpose of simply helping individuals succeed in their careers, to embracing a wider, collective and elevated purpose.”

Commenting on the collaboration, Darren Rudkin, Co-founder and Director at The Mind at Work, said: “I am excited to invite MIP and its vibrant community of students into the deep knowledge and application of purpose.

“Purpose is not another word for sustainability or vision, it is likewise untrue that purpose stands in opposition to profit – they are not two ends of a spectrum.

“Purposes stress the ‘why’ that provides the energy to transform ‘business as usual’ into something with the meaning to inspire and connect others and profoundly impact their decision-making, responsibility, and conscious action.”

Emaido Affia is a Nigeria-based reporter for Global Education Times who covers stories from North America, MENA and Africa for the publication. Emaido is an experienced journalist and is also a lifestyle blogger in her free-time.

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