Reels is Meta’s fastest-growing content format, and as it seeks to fend off ever-growing competition from TikTok, the company has today announced a range of new Reels updates, including longer clips, new interactive stickers, audio editing options and more.
The biggest update is the introduction of longer clips. Users will now be able to create Reels clips of up to 90 seconds, up from the previous 60-second limit.
Meta’s been testing 90-second Reels with selected users over the last few months, and now, it’s giving users more time to create their Reels content.
Meta has also announced it is adding a range of new stickers to Reels clips: “We’re bringing some of your favourite Instagram Stories stickers to Reels: with poll, quiz and emoji slider stickers, you’ll have new ways to connect with people through your reels.”
New interactive tools will help to improve engagement, with polls, in particular, proving hard to resist for many users.
Meta’s also adding a new audio import option, which will enable creators to upload their own audio directly within the Reels creation process, while Facebook Reels will now support voiceovers for your recordings, so you can narrate your videos.
Meta’s also adding a new ‘Sound Sync’ option, which will enable Reels creators to automatically sync their video clips to the beat of a chosen music track.