Emiza Supply Chain Services is the recipient of 375 million rupee ($4.8 million) Series B funding round to benefit the company’s expansion plans, Economic Times of India reports.

The round was led by JM Financial Private Equity.

Emiza’s work involves helping direct to consumer (D2C) brands with catering and fulfillment needs, and has various services like storage, picking, packing and labeling.

Darius Pandole, managing director and CEO with PE & Equity AIFs with JM Financial, said the India eCommerce market had been seeing a massive increase in demand and purchase since the pandemic began.

He added that this came from the new level of internet usage for shopping and similar trends that the pandemic added to.

His conclusion was that those companies looking to get more business needed to be working on “superior customer service.”

And meanwhile, Emiza CEO Ajay Rao said there was a boost in scaling for the company in the last few years and there would likely be even more in the coming years.

See also: Supply Chain Financing Startup Nakad Raises $7M

In other similar news, supply chain financing provider Nakad has also raised money lately, netting $7 million as part of a seed funding round, which will be used to scale the company and add more employees in technology, product, customer success and business development.

Nakad was only founded in January and gives working capital credit for small suppliers of corporate vendors.

The company uses its platform MicroBill to tokenize invoices for the smaller companies to help them get working capital.

According to Co-founder and Chief Executive Ujwal Kalra, the goal for these kinds of companies is getting to the anchor supplier of corporations with working capital, and so Nakad’s goal was to work with smaller companies.

And the company is also looking at debuting other credit products, and making software layers to help small companies digitize.

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NEW PYMNTS DATA: THE TAILORED SHOPPING EXPERIENCE STUDY – MAY 2022

About: PYMNTS’ survey of 2,094 consumers for The Tailored Shopping Experience report, a collaboration with Elastic Path, shows where merchants are getting it right and where they need to up their game to deliver a customized shopping experience.

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