Google just launched a tool that lets users configure their ad privacy and security settings. 

The new My Ad Center to be released later this year will enable users to select which ads they want to see on YouTube, Search and Discover. 

Google said the feature would improve user experiences and bolster its privacy-first approach by enabling users to fine-tune their ad experiences. 

The suite lets them like, block or report content and select ads based on categories. 

Users can also double check who funded an advert.

It’s a way for people to select the subjects they’d like to see more of while also ensuring that brands reach more relevant audiences and boost ad engagement.

However, the feature can be used to block ads and brands. 

Google also said that it would add several brand suitability tools to apply brand safety categories across Google properties. 

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