Mobile app marketing solution Airship just announced that it acquired Gummicube, the App Store Optimization expert.

As part of the deal, Gummicube’s ASO technology will be linked to Airship’s App Experience Platform to help app developers optimise the mobile app lifecycle and drive organic growth, ROAS and retention. 

“Driving consumers to download an app is a critical first step, but keeping them engaged and maximizing value for everyone involved requires leveraging data to demonstrate customer respect and relevance with experiences that reward them for their loyalty,” said Brett Caine, CEO and president, Airship. 

“Together, Gummicube and Airship enable marketers, product owners and developers to optimize their entire mobile app experience – from the point of discovery to loyalty. This industry-first combination will drive greater app success for brands, and unlock huge value for our business.”

App Store Optimization is a vital component of mobile marketing and presents a critical step for developers and marketers to maximise app downloads.

By combining the two tech platforms, brands will be able to access a single set of enterprise solutions for app campaigns, native app experience and app UX experimentation. 

Gummicube’s A/B testing platform, Splitcube, allows developers, marketers and brands to test every single one of their store listing assets to optimise conversion rates in app stores by aggregating billions of data points from app stores.

“We knew that the app stores worked differently than the web, and inherently wanted to create solutions that were mobile first and not simply SEO for Apps,” David Bell, CEO at Gummicube wrote in a blog post.

Gummicube nearly doubled its revenues in 2021 and now has 80 employees, all of whom will join Airship. 

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